THE ART INSTITUTE OF CHICAGO MUSEUM CAFE
The Art Institute of Chicago features a highly publicized, architectural award-winning restaurant, Terzo Piano, in the Modern Art Wing. I had the task of differentiating the ground floor cafe in the Historic Wing from Terzo Piano, while simultaneously addressing the challenge of navigating and directing visitors to the cafe entrance. I came up with various concepts and a final design solution to make this indirect path of travel both a delightful and memorable experience.
Design Challenges
Distinction
Differentiate the cafe in the Modern Wing from the well-known Terzo Piano restaurant in the Historic Wing.
DIRECTION
Give visitors visual cues that guide them along an indirect route from the Main floor to the cafe entrance on the ground floor.
COMPLIANCE
Design with appropriate clearances and material selections to ensure the cafe meets ergonomic criteria, ADA, fire and safety building codes and health codes.
Areas of Opportunity
ENGAGEMENT
Create a memorable and engaging user experience through unique wayfinding.
IDENTITY
Select appropriate materials, fixtures and furnishings that align with the museum's brand.
DISTINCTION
Reward members for their patronage by featuring a VIP lounge with exclusive member access.